AgencyMetrica
AgencyMetrica is the AI automation studio David co-founded with Gary after two decades running agencies themselves. The pitch: scale agency capacity with AI, without hiring. The target: 6+ person marketing agencies losing 12.5 hours a week per marketer to reporting, 28% of workweeks to email, 34 hours to a single proposal.
The build is a stack of AI systems that plug into the tools agencies already use: Google Ads, Meta, GA4, HubSpot, Asana, Monday, Slack. Analytics and reporting cut by 70%. Same-day proposal generation. Unified comms. Web development delivered 30 to 50% faster. A human presses send; the AI does the drafting, analysis, and orchestration.
MarketMetrica, David's earlier AI marketing analytics work, lives inside AgencyMetrica as the analytics engine, tailored to each agency's stack and client base rather than shipped as a SaaS. The positioning is deliberate: not AI as a feature on yet another agency tool, but what an agency actually looks like once AI is in the operating model.
Focus areas
- AI-powered analytics & reporting
- Same-day proposal generation
- Unified communications hub
- Agency operations automation





